Roberta Sirio

Roberta Sirio

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B2B Sales Director

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About this Speaker

Born in Italy, Roberta moved to Switzerland in 2013 to join SICPA SA to develop business opportunities for Government and Industry markets in Europe, the Middle East and Africa. She is now in charge of the Original Equipment Manufacturer (OEM) Inkjet inks market on a global level as B2B Sales Director.

After graduating with an MSc in Computer Science, Roberta spent the early years of her career working for major information and communications technology companies, starting in R&D and international marketing roles, moving to general management and sales management positions in different industry segments, including banking, telecommunications, as well as 15 years in the printing industry.

She has successfully executed numerous product and marketing strategies, sales and operational business plans, and started up new companies and ventures, maximising their overall financial and strategic value.

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